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stam4u.com/eng/

In this site, we can see several tactics.
The website owner is a scriber, who sells tefillin, mezuzot and sefer torah. The site has a design which let you understand it's owner independant, who offers personal treatment. The personal treatment is also expressed in the fact the email to connecton is private one (such as owner@gmail.com) and not a company one (such as info@stam4u.com).
This is a good business tactic for independants. A big company has their advantages and disadvantages. for many terms a little company can't beat big companies. Little companies must emphasize their advantages

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